Core Values

We are a faith-based organisation inspired by Islamic values.

Why are our values important?

As a faith-based organisation, our values give us a unique identity as Human Appeal. They define how we serve our beneficiaries, and provide us with a framework for how we treat our stakeholders and our colleagues. They are vital in helping us to achieve our vision and increase the effectiveness of our organisation.

At Human Appeal, we stand as ambassadors for the cause of justice. We work to eradicate poverty across the globe and ensure that others are treated with compassion and respect.


At Human Appeal, we consistently strive for excellence. Since 1991, our organisation has flourished due to the hard work, passion and professionalism of our staff. We aim to excel in all that we do in order to provide the most effective aid to those who are suffering worldwide.

Accountability and transparency

We believe in being open and honest about our work, exploring the challenges we face and sharing our successes. Good communication, regular feedback and the ability to admit failure are essential features of a transparent organisation. Our stakeholders need to be confident that they are informed about how we use our resources and accomplish our goals.


Compassion is the humane response to the pain of others, coupled with a strong desire to help ease or eradicate this suffering. Compassion lies at the heart of everything Human Appeal does. We appreciate the perspectives of others when they are different from our own. We give freely with no hidden motives, and we provide comfort to those in distress no matter who they are.


Living and working justly means treating others as you would wish to be treated yourself. We believe in distributing aid equally, regardless of faith, race or gender. We strive to demonstrate fairness to our stakeholders through the decisions we make, whilst achieving outstanding results in our work.


Human Appeal seeks to empower everyone who has contact with our organisation, from the stakeholders and beneficiaries to our employees in all countries. We strive to create an environment where our employees can grow, develop and take initiative in their work. By creating a ‘learning culture’ around the aid we distribute, we can empower our beneficiaries to become self-sufficient and meet sustainable development goals.

Trust and respect

At Human Appeal, we promote trust and respect among our stakeholders, partners, employees and beneficiaries. We seek to honour each individual impacted by the work of our organisation and the environment in which we all live.